We champion many brands throughout our lives. Each day, we choose them, use them, wear them and share them because they reflect us in some way. 

As the Head of AI and Data Solutions at Google in Seattle, I've seen brand leadership transform significantly over the years. Driving this shift has been the relentless advances in technology and innovation, enabling companies to leverage data to improve performance, scale and customer engagement.

Modern brand leadership extends beyond a recognisable logo or slogan. It encompasses customer experience and connection to a brand's DNA. So how can a business strengthen its brand reputation to excel in a crowded market? How do businesses use data insights to improve the experience for their customers? My article offers actionable steps to establish brand leadership in this era.

In this edition, I am pleased to bring you insights from experienced, fellow QUT alumni on the art of creating successful brands. You'll also find a range of courses and events designed to provide the real-world skills and development to help you excel in your career.

Rahul Garg
Head of AI and Data for Global Solutions, Google
Master of Information Technology (Class of 1996)

Zoe Hayes (Class of 2001) is a brand expert and has led brand revitalisation for companies like Bond, Berlei, and most recently Google, where she was Head of Brand and YouTube marketing AUNZ. In this engaging Q&A, Zoe shares valuable insights on brand transformation, the power of emotional connection in marketing, and the role of storytelling in customer loyalty.

Luke Sherwin (Classes of 2006, 2010 & 2015) is an award-winning digital and brand strategist, having led marketing and brand for organisations in Australia, and overseas in Switzerland and New York. In this Q&A, Luke shares his global perspectives on the evolving role of websites, the indispensable skill of storytelling, and his dedication to lifelong learning.

Jessica King (Class of 2012) uses her marketing expertise to hone the iconic Australian hair and beauty brand, Stefan Hair, which has successfully thrived in an ever-changing market. From maintaining brand integrity and embracing innovation, to having a strong community presence, Jessica shares the strategies behind Stefan's sustained success, and offers advice for creating stellar brands that stand the test of trends and time.

> Hear from Jessica on creating legacy brands

QUT's new one-day course on Data-Driven Brand Strategy equips professionals with advanced analytical skills for impactful brand-consumer relationships. Participants will learn modern methods to collect consumer insights and evaluate brand positioning, target markets, and competition. Led by industry expert, Dr Frank Mathmann, who has successfully consulted for Mercedes-Benz, Amazon and Bunnings, this course will empower you to turn data into actionable strategies that drive results.

Date: Thursday, 24 October 2024
Location: QUT Executive Education Centre, B Block, QUT Gardens Point  
Award: Certificate of Completion